IT’S THE APPYEST TIME OF THE YEAR

DISCLAIMER: All packaging, logos, icons, photography, and other intellectual material relating to APPYS is property of summer Fresh.

APPYS is an annual campaign delivered by Summer Fresh to present consumers with new and exciting Holiday appetizer recipes using Summer Fresh products. This years Campaign included: 1) various forms of advertising - both digital and print, digital support through Programmatic Ads, Pinterest Ads and Summer Fresh social media channels such as Instagram and Facebook. Further additional support included: 2) an Influencer PR Drop which sent social media influencers a package containing all the ingredients and supplies to make one of the recipes: Artichoke & Asiago Pull-Apart Bread. The drop also included: 3) a meal subscription style instructional card and a note card about APPYS. A digital booklet embedded into the Summer Fresh APPY landing page on the website was also designed and made available for consumers for download.

*Look of the APPYS campaign (ads, social posts, billboards, instructional card) designed by me. Booklet was designed elsewhere following my creative brief with colours and feel.*

APPY Influencer PR Drop

The intent of this Influencer Drop was to send out a package containing ingredients, cookware and instructions to relevant Ontario based Influencers. The package would allow each recipient to make one of the specific APPYS Recipes: The Artichoke & Asiago Pull-Apart Bread. The goal was to establish a further reaching social media presence for the Brand and the APPYS Campaign. Below you will find all of the material which went into creating the package.

*Instructional and Note Card designed by myself. Sourcing of supplies done by myself and the Digital Marketing & Communications Manager. Assembly of package done by PR Agency.